SEO Essex has launched their new website aimed at helping customers achieve high rankings in the SERPs (Search Engine Results Pages) With over 2 billion websites to choose from businesses are finding it increasingly harder to be found by their customers. Social media sites like facebook and twitter have increased the time spent online by people of all age groups. People are using the internet to buy, sell, socialise and even do their banking.
SEO Essex are an internet marketing company specialising in Search Engine Optimisation, or SEO for short, email marketing and CPC (Cost Per Click) marketing. Search Engine Optimisation is the process of improving the volume or quality of traffic to a website. When searching online for a product or information people use search engines to find what they are looking for. Search engines use hundreds of different factors to rank and place websites in order of importance. Being on the first page is the ultimate for any company as this breeds confidence in the customer/client.
The most important search engine today is Google. Google is king and has around 85% of UK search traffic. To rank high with Google is a must and if you are on the first page for your chosen keywords you will no doubt see an increase in traffic. Googles sophisticated ranking system (algorithm) takes into account multiple factors to determine your rank including content, domain name, links, meta tags, meta descriptions, and page speed to name a few.
Yahoo! and Bing are the other big players in the search engine world and both have recently run TV campaigns to boost awareness in the UK. Another factor in ranking well in the search engines is inbound and outbound links. A link is seen as a vote, the strength of the vote is measured by how many links that page has outbound, how relevant the page is , the pagerank of the page and the anchor text to name a few! Pagerank is a ranking Google gives to pages as to their relevance.
PPC (Pay Per Click)
SEO Essex also deal with PPC (Pay Per Click) also known as CPC (Cost Per Click) a form of advertising whereby you ceate an advert and bid on the keywords you want to target. The advert will be in the sponsored listings of the search engines and the advertiser pays whenever someone clicks through to the website. The sponsored listings are normally highlighted above the “organic/natural” listings and down the right hand side of the search results.
SEO Essex’s Internet marketing also covers email marketing and email campaigns. Lots of companies like to create newsletters and send out mass emails to their clients old and new. This is a great way to keep in touch with clients and inform them of the latest industry news, products, topics and buzz e.t.c.
Email marketing
All bulk email marketing campaigns can be tracked and reported on to see how many people have opened the email, clicked on a link, sent to a friend and a host of other information. The company can make an email for you or if you prefer you can create your own emails with the easy to use interface. Emails can be sent in both normal and HTML format and can be personalized for that extra professional feel.
Social media
SEO Essex also specialise in Social media. Social media is huge now and by far the fastest growing thing the internet has ever seen. Facebook and Twitter are growing constantly and are a great way to market yourself. These are free but also run advertising campaigns similar to googles adwords. An internet consultant will be able to find many ways to get you extra traffic to your website and also help you convert enquiries into sales.
When looking for a Search Engine Company or a company offering SEO services make sure you do your homework and speak to clients that have worked with the search engine optimisation company or consultants and have good things to say before agreeing a deal.
