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Cheap SEO Essex????

An increasing number of SEO companies are offering packages to companies looking for cheap SEO services. So are these packages any good and who would use them? I have been researching the SEO Industry and just seen a company offering services for as little as £180. And what will they do exactly? Er well they list at least 25 things they will implement to “Rocket Your Rankings”.

On closer inspection its all a load of jargon and hopefully people will see through it, one of the things is they will submit your sitemap to Google, Yahoo and MSN, which may I add is free and would take 30 seconds to achieve. Oh and they will also create a sitemap for you (again free and takes 30 seconds)

They also warn people against taking out contracts with companies who provide SEO. Why? I have no idea why. What I will say is that any company that does take SEO seriously will nine times out of ten want a contract, this is good business practice as then guidelines and targets can be laid out and monitored.

Some changes that are implemented to a website can take a while to take effect, SEO is like a lot of things and takes time to develop. Any good company will want a contract in place so they can set targets and evaluate any changes they have made. Search engines are ever evolving and need constant monitoring just like websites. Websites are all different and so are the categories that they fall into. How can you charge £180 to get rankings for a t-shirt company in USA and then charge the same for a website advertising cats for sale in UK?

There is no uniform payment in SEO as all projects are different and take different timescales etc. A good company will offer a 3-6 month contract with a clause offered after a set period to see if both parties are happy. We at SEO Essex have taken on projects before where we have found it impossible to implement changes in the time scale needed and company directors have refused to let us make necessary changes to text on the website. In times like these it will be better for both parties to mutually agree to move on.

It seems that as with any industry we have a lot of people willing to take money off people without delivering anything worthwhile. Please be aware that Search Engine Optimisation takes time and effort to perfect and any quick fixes will quickly unravel and may make you worse off!

May 17th, 2010 | Category: Case Studies, General | Leave a comment

London Plastering Site Launched

SEO Essex are pleased to announce we have completed Mount Plasterers website. Mount plasterers approached us last month with a view to creating a new website for their London based plastering company. After the initial consultation we ran a keyword report and decided it would be in the best interest of the company to build a site with a view to ranking well in the SERP’s (Search Engine Results Pages).

We have targeted keywords relating to plastering and used the London area to see where we can get to. The website is built now and has a good structure with a perfect blend of inbound linking and strategic keyword density. The website URL we chose to go with is www.the-LondonPlasterer.co.uk as it has a good ring to it and is also keyword rich. We will be launching the site today and hopefully will see the rankings start to increase within the next few months.

May 12th, 2010 | Tags: london plasterers | Category: Case Studies | Leave a comment

Commonly Used Terms And What They Mean.

One of the problems we find when speaking to people regarding search engine optimization is many people do not know commonly used terms a search engine consultant uses so we have decided to compile a list, or a glossary if you like, of terms we use and the meanings behind them.
Algorithm.
The technology that is used to deliver results of a search query. These are closely guarded secrets by the search engines so we have to constantly try and figure out what they are doing next!
Anchor Text
Also known as a hyperlink this is the clickable text you see in a HTML page.
CPC.
Also known as Cost Per Click or Pay Per Click, a performance-based way of advertising where advertisers only pay when their adverts are clicked on as opposed to viewed.
Google bots.
Also known as spiders Google uses these to crawl and index content in the Google search engines.
Inbound link.
An inbound link is a hyperlink from an outside sites or source which is designed to bring traffic to that webpage. In theory the more inbound links, especially relevant links, the better for ranking although this depends on many factors including link relevance, page rank etc.
Keywords.
A word or phrase used when searching the Internet, also known as search terms.
Link Bait.
As it suggests like a hook, something interesting enough to hook readers, for people to click on in order to visit the contents of the link.
Link building.
Building links with other websites in order to improve your search engine rankings.
Meta-tags.
These are placed in the header of a webpage and provide information for search engines to index, common tags are title tags, description tags and keyword tags.
Search Engine Marketing.
Also known as SEM this is the process of marketing a website, increasing traffic and presence on the internet.
Search Engine Optimization/Optimisation.
Also known as SEO this is the process of making a website and the contents of the website as relevant as possible for both search engines and web searchers.
SERPS.
Search engine results pages. The results generated after a  web search. The webpages are sorted by relevance.
If we have not covered something that you have heard regarding anything to do with Internet Marketing then please contact us and we will gladly answer any questions.
May 10th, 2010 | Tags: seo essex, seo help | Category: General | Leave a comment

SEO Essex Hits First Page

We are pleased to announce after just a few weeks of promotion we have finally hit the first page results on Google for our targeted keywords. Being on the first page of the SERPs (search engine results page) is quite an achievement especially in such a short space of time. This has seen traffic increase 10% and enquiries are also on the up. WE have also managed to improve considerably for keywords Search Engine Marketing which is a mixture of Search Engine Optimisation, social media and all other digital marketing.

We will keep you posted on our rankings as we improve. If you would like help with your rankings please feel free to contact us. Alternatively if you need some advice email us and we will be glad to help.

May 10th, 2010 | Tags: google chrome, internet marketing, search engine companies, search engine company, search engine consultant, search engine marketing, search engine optimisation, search engine optimization, search engine tips, seo, seo essex, social media seo, yahoo! | Category: Case Studies | Leave a comment

Google Email Changes

Google has given us the option of changing our email from @googlemail.com to plain old @gmail.com. This is a refreshing change as some of my other email addresses I hold with google are already extremely long, drivinglessonsfinder@googlemail.com takes me an age to write for instance!

When logging into your google mail account you will see a green notification and as always with our friends from across the pond it is a simple click to change over.

May 8th, 2010 | Category: General | Leave a comment

All Seasons Number 1 On Google

We are happy to announce that one of our clients All Seasons Industrial Roofing company have secured the number 1 slot for the second month running for keywords Industrial Roofing London . We teamed up with all seasons back in January to establish the company on the major search engines. With traffic rising every week we will be continuing to push and develop the company for its Residential Roofing services also.

May 7th, 2010 | Tags: google chrome, internet marketing, search engine companies, search engine company, search engine consultant, search engine marketing, search engine optimisation, search engine optimization, search engine tips, seo, seo essex, social media seo, yahoo! | Category: General | Leave a comment

SEO Essex Launches New Email Software

Need help keeping in contact with your customers ? Have you tried Email Marketing ? Many companies are taking the initiative to keep in contact with their clients and customers through email campaigns. From restaurants to designers all are aware of the necessity to keep in touch with their clients. Email marketing is a great way to connect and keep your customers focused on what your business is doing.

One of my new clients SixpenceandTanners has already seen the benefits of email marketing after sending out a newsletter to their clients, enquiries went up tenfold and the phone has not stopped ringing. The company offer a wide range of Diamond Furniture from beds, chest of drawers to refurbishing pianos. Some of the stuff is simply awesome and we will be promoting the site to rank for some great keywords including Trendy Furniture to name a few. Designer Stevie Tanner has expressed his delight and is planning another email campaign for next month.

Have a look at the gallery and I am sure you will agree they have a great product to offer.

May 7th, 2010 | Tags: google chrome, internet marketing, search engine companies, search engine company, search engine consultant, search engine marketing, search engine optimisation, search engine optimization, search engine tips, seo, seo essex, social media seo, yahoo! | Category: General | Leave a comment

SEO Essex Rankings Update

After just over a week we are now ranking even better for keywords SEO Essex on Google, Bing and Yahoo! We have seen another rise in rankings on Google up 3 places to 14th on the UK search and are hoping to be on the first page within the next few weeks. This is quite an achievement as this can take months to achieve.  After running a web ranking report we have also placed a very respectable third for search engine company essex .

Over on Bing we have an even better presence. The reason for these results is whilst building the website we have focused our attention on as best a user experience as possible. As we have said before a good linking structure and content is a must and that is what we have aimed at. Remember websites are for human beings not search engine spiders so keep that in mind. When looking at your own site try and provide the best user experience as possible.

Any questions regarding this or any other Search Engine Marketing methods please feel free to contact us.

May 1st, 2010 | Tags: Bing, email marketing, essex, google, google chrome, internet marketing, search engine companies, search engine company, search engine consultant, search engine marketing, search engine optimisation, search engine optimization, search engine tips, seo, seo essex, social media seo, yahoo! | Category: Case Studies, General | Leave a comment

Looking At Digital Marketing And Print Marketing


When running your own business it’s important that you keep costs to a minimum especially with the credit crunch still looming over our heads. Everybody has had to adjust their belts accordingly with companies looking at their overheads to see where they can trim down the bills in order to stay afloat. One of the main things that businesses tend to look at is advertising.
In recent years companies used to concentrate on print media, for instance local newspapers and magazines. But do these really work? How many people actually use the service you’re providing through these adverts? How do you tell? Is it possible?
One effective way of testing your advertising is to print a voucher code and then run the advert to see if you get any response, maybe 10% promotion or buy one get one free. Another popular one is to use a different phone number or e-mail address to try and gauge results. When advertising the majority of companies will have a website which will be their point of contact. So how do you know who has looked at your website?
The two major search engines Google and Yahoo! offer a very useful free tool to track and analyse search traffic/visits. The other major search engine Bing announced at MIXX Conference and Expo 2009 in New York that they were releasing their own version but is yet to be seen. The tool is able to tell you where the visitor came from (search engine or direct for instance) how long they were on the site, which pages they entered and left the site, what keywords they used to find the site and many many more features.
The way the Google Analytics operates is by inserting a cookie or tracking code into the pages you wish to track, this is a very easy thing to do and should not take longer than one minute, which then captures all the data nad stores it in an easy to use interface. The list of things it can do is endless, you can even compare two different sales pages to see which one is more effective.
Things have moved on a bit and with digital marketing really make a huge difference to sales lines. Companies are spending more money on Internet marketing than ever before. Search engine optimisation is having a major say in converting traffic to sales. Why? Well with the internet has come search engines and social media. These can be used to create brand awareness that is not only cost effective but also sustainable. Why spend thousands on a newspaper advert or magazine advert when its shelf life is a few days or a month maximum when you can spend the same on results that will stay with you forever?
Consumers are using search engines for all their needs. Whether they are looking for a solicitor or roofing company most people will do their research using a search engine, normally Google Yahoo! or Bing. It is important therefore to be in the first set of results to be seen. Thats where a search engine company or Search engine marketing company gets involved. The beauty of this is that once they have started work for you and achieved results you can sit back in the knowledge that your site is ranking well and you do not have to pay to readvertise every month.
Remember inserting analytics is simple so do not let anybody charge you to do this as their are lots of good internet marketers who will happily do it for free!
Email me and I will do it for you !
April 29th, 2010 | Tags: email marketing, essex, google chrome, internet marketing, london plasterers, plasters in london, search engine companies, search engine company, search engine consultant, search engine marketing, search engine optimisation, search engine optimization, search engine tips, seo, seo essex, social media seo | Category: General | Leave a comment

All Kinds Of Blinds Relaunch

In another coup for SEO Essex the company are pleased to announce that we will be teaming up with blinds company  All Kinds of Blinds. The London and Essex based company, who specialise in residential and commercial blinds have decided to embark on a commercial overhaul and revamp their website to show the vast array of blinds on sale. The new website will be launching within the next month and we will be keeping everybody up to speed with progress.

If you have a website that needs an overhaul why not contact us and ask us for a free quote, we do not only specialise in Search Engine Optimisation, we also specialise in all kinds of Web Design and will be happy to help.

April 28th, 2010 | Tags: blinds, blinds in Essex, essex, google chrome, internet marketing, search engine companies, search engine company, search engine consultant, search engine marketing, search engine optimisation, search engine optimization, search engine tips, seo, seo essex, social media seo, Uncategorized email marketing | Category: Case Studies, General | Leave a comment
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